A mildly new spin on and old classic,
the Birkenstock Nashua is similar to the Birkenstock Boston but made in
birko flor and birki buc, is versatile for men, women and
kids. Going strong after more than 30 years. The new version of this Birkenstock clog is a wardrobe basic
year round. Birkenstock clogs modern history: 1989 The shoe family takes over Alsa* a company producing cork soles and footbeds. A further production unit for
Birkenstock footbeds is set up in Steinau- Uerzell/ Hessen in order to expand production capacities. The company Alsa is still on the market today as an independent company. An
orthopedic production facility* is set up in Asbach, Rhineland-Palatinate.
The company organizes the third international junior congress. 1990 Stephan
Birkenstock, the eldest son of Karl Birkenstock, enters the family business. Footwear News labels the sandal "Arizona" the US "Shoe of the Year". Expansion and modernization of footbed production with a view to environmental protection. Power consumption is reduced by over 90%.
Heat recovery units are installed in the ventilation system, and plants for environmentally sound electricity generation are built including waste gas purification systems. 1991 To cope with increasing demand,
The company invests in two further production plants in Bernstadt and Seifhennersdorf/Saxony. These plants later develop into S.P.P. GmbH*, an independent, highly specialized supplier of Birkenstock. The Papillio brand is launched. 1992
the company produces the first hand-stitched comfort shoes. A third production plant in Sch?bach/ Saxony is put into
operation.1993 distribution becomes a hi-tech logistics service provider and the L+L Lieferservice und
Logistic GmbH* is founded. L+L takes charge of all services in the areas of IT, bookkeeping and distribution. Founding of Birki Schuh GmbH*, Bad Honnef, and the Birki's brand. 1994 Christian Birkenstock founds Betula Schuh GmbH*, Bad Honnef. Founding of Birko-Orthopedic GmbH*.
1996 L+L* opens a new, ultramodern high-bay warehouse in Asbach, Rhineland-Palatinate for the distribution of
the products. Other similar clogs are the most versatile
Birkenstock Shetland that can become a clog with a
back strap or remain without a backstrap, and the
Lugano for a more funky
look.
